Personality Hotels, has employed the latest tool to tap into potential customers - creating an online marketing video.
Personality Hotels hired the services of TurnHere, Inc. a leading Internet video company, to produce a broadcast-quality video to tell the story of Personality Hotels and to provide a more authentic online experience. “We’re always seeking out fresh and innovative ways to increase our customer base, and creating an online video has been an excellent vehicle to engage, educate, and entertain current and prospective customers,” says Lembi-Detert. “In fact, I’ve had many guests introduce themselves and tell me they feel as if they know me personally from the video.”
“TurnHere’s work with Personality Hotels really illustrates our goal to capture the essence and story behind each business in an authentic and narrative style,” said Morgan Brown, director of marketing, TurnHere, Inc. “Our innovative use of online video has resulted in great feedback from their customers and we look forward to continuing to help the hotels set the pace as a trendsetter in the hospitality industry.”
According to TheWiseMarketer.com, streaming video is a “must” marketing tool and one of the top ten marketing trends for 2008. eMarketer.com reported that 123 million Americans watch a video at least monthly, and three-quarters tell a friend about them.
In less than four minutes, potential guests are able to learn about Personality Hotels and get an inside peek into each of the properties, all the while getting to know the president and CEO on a more personal level. Personality Hotels’ video can be viewed on the company’s homepage at http://www.personalityhotels.com/html/video-preview.html. The video has also been optimized for Google searches and is syndicated on YouTube, as well as numerous video portals across the Web.
From opening San Francisco’s first boutique hotel in 1982 to being one of the first hotel owners to start a blog, Yvonne Lembi-Detert is highly regarded as a trendsetter in the very competitive hotel industry. Personality Hotels continues to set the bar in their marketing efforts, which has consistently created an impression on many hoteliers throughout the world.