StarCite has entered into an exclusive agreement with the Korea Tourism Organization to launch a marketing campaign to promote meeting, incentive and group travel in Korea.StarCite’s destination marketing team collaborated for 12 months with the Korea Tourism Organization to develop the “Korea, Sparkling MICE Destination” campaign aimed at developing the meetings and incentive travel segments.
“We are incredibly excited about and encouraged by this partnership with the Korea Tourism Organization and are confident that StarCite’s unique product and service offerings will support them in driving group travel in this region,” said Mark Phillips, managing director for international markets at StarCite. “StarCite has aided other international markets such as Brazil and Scandinavia in enhancing their competitiveness and expanding their share of global group travel dollars, and stats like these give clients like the KTO tremendous confidence in our ability to help them in similar ways.”
The Korea Tourism Organization selected StarCite as its destination marketing and technology provider. The KTO’s traditional destination marketing campaign will be coupled with StarCite technology to attract meeting, incentive, conference and exhibition business to the country. StarCite will provide the campaign enhanced marketing on the StarCite Online Marketplace, which processes more than $7 billion in meeting opportunities a year.
“We are very pleased to work with StarCite to promote the benefits of meetings and events in Korea to StarCite’s broad universe of meeting planners and buyers,” said In Sook Lee, Deputy Director, Korea Tourism Organization. “Our collaboration with StarCite will provide the KTO with a degree of outreach that greatly enhances our other marketing and promotion activities.”