Ramsay project gets big April opening in LA

LXR Luxury Resorts &
Hotels will re-open the Bel Age Hotel as The London West Hollywood in April 2008, following a complete
evolution in design, amenities and service.This all-encompassing
renovation and refurbishment will redefine Los Angeles’ boutique luxury
hotel experience through a unique fusion of Anglo-European attitude with
iconic Hollywood style. The opening comes a little over a year after the
successful launch of its sister property, The London NYC in Manhattan and
brings together many of the same award-winning partners and collaborators
from that project—including acclaimed designer David Collins Studio and
award-winning chef Gordon Ramsay.

  “Drawing upon its previous incarnation as the Bel Age and a legendary
location, The London West Hollywood will introduce a new era of haute
living and dignified glamour to a hip and high profile neighborhood perched
within the enclave of the Hollywood Hills. The hotel will share the refined
feel of its Manhattan counterpart and will offer an exciting new design
inspired by the landscape of the West Coast. We are excited to bring this
concept to West Hollywood,” said Jean-Jacques Pergant, co-President of LXR
Luxury Resorts & Hotels.

  Interior designers David Collins Studio, recognized for their
innovative work on The London NYC, Nobu Berkeley Street, The Blue Bar at
The Berkeley, Claridge’s and the National Gallery, has re-imagined the
hotel’s interiors, creating a luxury experience filled with both functional
and sensory elements. The transformation presents a head-to-toe makeover of
the Bel Age, retaining the property’s spectacular views and distinctive
spaciousness of accommodations, while introducing new guest suite decor, a
signature restaurant, bar and rooftop pool and spa.

  The world-renowned Michelin-starred chef Gordon Ramsay, currently
holding ten Michelin-stars, including the two Michelin-stars he received
for his first US restaurant Gordon Ramsay at The London in October 2007,
will make his Los Angeles debut with the opening of Gordon Ramsay at The
London West Hollywood, destined to become an exciting new social space.
Taking cues from Gordon Ramsay’s signature dishes and influences from maze,
the menu introduces a new signature style inspired by California’s fresh
produce. The restaurant will offer two main dining rooms that mirror each
other, centered by an expansive cocktail bar. Five private dining rooms
will highlight the hotel’s ambiance of inclusive exclusivity, in addition
to a 3,960 square foot ballroom offering an unprecedented gourmet catering
experience accommodating up to 300 guests banquet-style or 400 guests
theater-style. Guests of the hotel will also be able to order from a
special in-room dining menu created by Gordon and his team.

  Elegant yet understated, 223 expansive guest suites will feature
bespoke furnishings and customized details such as embossed leather, velvet
upholstery, bleached oak, hand-cut mosaic tiles and fine Italian linens.
Each suite’s unique open floor-plan presents unobstructed views through a
private terrace to the West Hollywood landscape, encouraging guests to take
full advantage of the enviable Southern California weather. These
spectacular vistas overlook the Hollywood Hills, Los Angeles and Beverly
Hills skylines.

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  Complete bath environments have been designed specifically for The
London by luxury purveyor Waterworks in collaboration with David Collins
Studio, and encompass a walk-in, glass shower with both jet and raindrop
shower heads, separate soaking tub and generous dual vanity with ample
shelf storage. Waterworks will also provide guests with custom bath
apothecary amenities. Adjacent to the bath, a private dressing area
includes oversized mirrored closets with built-in shelves and an individual
lounge area with seated vanity. The living space will feature a chaise
sofa, marble-topped ergonomic work desk and coffee table, dining table with
seating for two and a personal full-service wet bar ideal for entertaining.

  Each ‘tech-savvy’ room also will include multiple docking outlets for
cell phones, iPods and laptops plus a high-definition flat screen
television and complimentary wired and wireless high-speed Internet access.
For trans-Atlantic business and leisure travelers alike, The London West
Hollywood will offer free phone calls to the city of London for up to eight
hours per day.

  Recapturing the elegance of Hollywood’s Golden Age, the hotel will
introduce a revitalized lobby, an attractive social space for guests
designed to meet the needs of business and luxury travelers as well as
introduce exciting new outdoor spaces for guests. Decorated with natural
floral accents evocative of a traditional English garden with a signature
L.A. twist, the new outdoor design will also introduce a rooftop, panoramic
pool deck adorned with trees and white roses creating a sophisticated
sanctuary.

  “The London West Hollywood will bring the style and aspirations of
Beverly Hills to the more contemporary feel of West Hollywood,” explains
David Collins. “Our design concept focuses on luxury. We are completely
reinventing the building to present a new take on glamour. It will be
modern, in the sense that it will provide great service, accommodations and
restaurants and offer some of the most beautiful rooms available in Los
Angeles,” said David Collins.

  Guests also will have the benefits of Quintessentially, the elite
global personal concierge service on-site at The London West Hollywood.
Quintessentially provides guests access to the seemingly inaccessible and
will satisfy the whims of The London West Hollywood visitors, allowing them
to experience the very best the city has to offer.

  The hotel will introduce a one-of-a-kind, rooftop spa experience,
anticipated to open in late 2008.

  Centrally located, The London West Hollywood is convenient to all that
the city has to offer—from couture shopping and vibrant nightlife, to
cultural attractions and theme parks, to major movie and recording studios.
The hotel is approximately 30 minutes from either Los Angeles International
Airport or Burbank’s Bob Hope Airport.
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