easycruise rolls out TV ad campaign

The New Year promises to be a successful one for easyCruise.  easyCruise Life will join the fleet on 19 April, offering passengers a new itinerary to a mix of Greek islands and a visit to Turkey.  easyCruiseOne will continue with its popular Greek itineraries, including the seven night ‘Classical Greece’ cruise and the four night ‘Aegean Escape’ and with the addition of a ten night ‘Ionian Sea’ cruise.  And, for the first time, easyCruise will be hitting the small screen with its first TV advertising campaign.

easyCruise on the TV

easyCruise’s TV campaign will launch on 26th December and be shown across channels including, Channel 4, E4, UKTV Style and UKTV Dave.  The six week TV campaign is the first for easyCruise, which traditionally has used online media and print to advertise.  Stelios Haji-Ioannou commented: “The new TV campaign is designed to combat the misconceptions that some consumers have about the brand.  What we wanted to make absolutely clear is that easyCruise is unique among cruise lines.  As well as offering independent travellers great itineraries to some of the best locations in Greece, we give them more time in each place including every night to enjoy a great destination.”

Introducing easyCruise Life

easyCruise’s latest addition, easyCruise Life will join the fleet sailing a new seven day cruise to six different Greek islands from the laid back Syros and Samos to the lively Kalymnos, Kos, Paros and Mykonos and will also visit Bodrum, Turkey, for a full day and night.

Following an extensive makeover during the winter months, you’ll recognise the sleek easyCruise exterior, plus lots more.  easyCruise Life will carry over 500 passengers, more than double the capacity of easyCruiseOne, and facilities will include a pool, bar, restaurant, spa, sauna, sun decks, wellness zone, chill out zone and shops.

easyCruise Life’s inaugural cruise is on 19th April.  The itinerary will run from April until October 11th 2008.


easyCruise offers something for everyone

The 2008 easyCruise itineraries offer something for everyone, whether you are looking for a long weekend, a cultural holiday or a longer stay so you can simply relax and enjoy some of the most beautiful sights the Aegean has to offer.