Thrifty upgrades website options

Thrifty Car Sales has made
significant upgrades to its Web site, ThriftyCarSales.com,
enhancing customers’ car-shopping experience across its network of 39 U.S.
dealerships.Utilizing a new user interface and technology designed by CarTHINK,
Thrifty Car Sales is improving the virtual buying experience for dealers
and customers. Among the upgrades:

  — Web optimization using frameless website architecture that enables
search engines to find and display relevant content to consumers and
increase traffic volume;
  — Improved content management tools for Thrifty Car Sales dealers
enabling them to better manage their online inventory of vehicles;
  — New merchandising features like “Find A Vehicle” that allows consumers
to search for a specific make or model nationwide.  “Customers are no
longer limited by their geography,” said Lee Goldey, Manager,
Marketing and Advertising for Thrifty Car Sales.  “We show the full
nationwide inventory so consumers can have access to the vehicle they
want at the right price.”
  — Search capability up to four weeks:  Consumers can save their vehicle
search criteria for up to four weeks and be notified electronically
when Thrifty Car Sales has sourced a vehicle matching their
specifications;
  — Expanded selection and availability of vehicles.  The new site
integrates “off-fleet” rental vehicles from Thrifty Car Rental and
Dollar Rent A Car.  A full inventory of these off-fleet vehicles is
displayed on the “National Specials” page.  “It’s a win-win for our
dealers and customers,” said Goldey, “as dealers have access to
‘virtual inventory’ in their area due to the proximity of vehicles
coming off-lease.  Customers have their pick of vehicles and can make
a purchase through the dealer nearest them.  Plus it helps us to keep
costs down by selling the rental fleet directly to consumers.”
  — “Click for a call” feature: When searching Thrifty Car Sales’
nationwide inventory, customers may click on this icon to get a call
  from one of our customer service specialists who can set an
appointment with a local dealership.
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