Ifyouski.com has been acquired by Ski Solutions, Britain’s original specialist ski travel agency, from Online Travel Corporation (OTC) for an undisclosed sum.“At a stroke, this landmark purchase vastly increases the presence of the Ski Solutions group as a key ski holiday distributor,” says Lizzie Norton, director of Ski Solutions (established in 1987).
The ifyouski.com brand will be retained and streamlined in the coming months, with substantial new investment being made in promotional programmes.
“We have been involved with the ifyouski.com brand since its inception 10 years ago, providing fulfilment services for the site. This exciting acquisition now gives us complete control over all aspects of the site and allows us to develop the online product for ifyouski’s rapidly expanding customer base.”
“ifyouski.com has a well-earned reputation as both an authoritative information provider and a user-friendly online ski holiday site, offering a choice of vacations provide by a remarkably extensive range of tour operators, from the biggest in the business to, crucially, many of the small specialist operators not often featured by other brokers.”
Ski Solutions, which already has a significant web presence as skisolutions.com, will continue to retain its own long-respected identity as both an online distributor and a telephone-based one.
It will also continue to build on its rapidly rising reputation as the UK’s leading a la carte provider of tailor-made independent ski holidays to luxury properties in top resorts.
“We have always had a strong belief in the qualities of the ifyouski.com brand and we are delighted to have the opportunity to strengthen and expand this prestigious product”, concludes Lizzie Norton.