W Hotels enters Jordan

Starwood Hotels & Resorts plans to debut a W Hotel in Amman, Jordan. Scheduled to open in 2011, this highly anticipated development is expected to become a vibrant destination in the heart of the captivating historic city of Amman while furthering the reach of the brand’s growing international footprint.
Starwood entered into an agreement with Saraya, a real estate development and asset management company investing worldwide in the travel and tourism industry, to develop the first W hotel in Amman as part of Saraya’s new Headquarters. When it opens, the 280-room W Amman also plans to service additional luxury residences in the modern New Abdali Downtown. W Amman marks the brand’s fourth hotel in the Middle East following the announcements of W Doha, W Dubai-Festival City, and W Dubai-The Palm.

“W continues to extend beyond the boundaries of everyday travel, offering a magical mix of enticing destinations and sublime design,” said Ross Klein, President of Starwood’s Luxury Brands Group. “As the Middle East continues to develop as a business and leisure destination, W is proud to offer a new kind of experience for visitors and the local community while providing our global guests with access to one the most fascinating cities in the Middle East. From Amman to Atlanta, San Juan to Shanghai, W is going global as the influential and innovative lifestyle authority.”

“The Saraya Headquarters in Abdali will form a state of the art project that will cater to Saraya customers and partners,” said Ali Kolaghassi, Vice Chairman and Chief Executive Officer of Saraya Holdings. “The uniqueness of the W brand will take our business to new horizons by introducing an innovative lifestyle and a distinguished luxury experience to Amman.”

“It is an honor for us to expand our partnership with Saraya to operate the W Hotel in Amman. The Hotel will bring a new level of energy to the city. The W signature design and cosmopolitan ambience are a perfect fit with our vision for the project,” said Roeland Vos, President Starwood Hotels and Resorts in Europe, Africa and the Middle East. “The vision and the quality of the project development by Saraya will further enhance the exclusive positioning of W Amman in the city.”

Located in the Abdali New Downtown, W Amman will showcase the W brand’s warmth, wit and whimsy as part of a modern development at the center of Amman, the capital city of Jordan. Strategically located adjacent to Amman’s financial district, the hotel will offer unbeatable proximity to major governmental buildings including the Houses of Parliament, Palace of Justice, and the King Abdullah I Mosque.


While enjoying the modern conveniences of Abdali New Downtown, guests of W Amman will have access to the historically rich city center, which houses colorful, traditional markets teeming with gold treasures, the ancient Citadel, the Roman Theater and the King Hussein Mosque. Amman also serves as a convenient home base for excursions to the Roman ruins at Jarash and the ancient Arab city of Petra.

The vibrant hotel will feature all of the W brand’s signature comforts, including its Living Room experience where guests can socialize while sipping cocktails, an exclusive restaurant, destination bar, indoor and outdoor pools (WET) as well as a unique poolside bar. Visitors to W Amman will have access to more than 4,000 square feet of meeting space and an exclusive spa and SWEAT fitness center.

The Abdali Urban Regeneration project is the largest mixed-use development undertaken in the heart of Amman, consisting of residential apartments, office space, commercial and retail outlets as well as entertainment. Developed on almost five million square feet of land, the entire Abdali project totals more than 18 million square feet. Abdali will be the premium central business and residential district of Amman and will catapult the city of Amman into the 21st century, placing it on par with the most renowned cities of the world.