SIA deal boosts inflight for young flyers

12th Dec 2007

Singapore Airlines is introducing a whole suite of amenities, entertainment and giveaways, created specially just for our young travellersSingapore Airlines is proud to bring air travel for children to greater heights - made more exciting by a partnership with Cartoon Network Enterprises. This partnership will see Cartoon Network toys available for the first time on any Airline, designed exclusively for Singapore Airlines’ young flyers. Travelling as a child has never been this enjoyable!

To launch this partnership, Singapore Airlines and Cartoon Network today surprised families with children at Changi Airport Terminal 2 with exclusive toy giveaways given by PowerPuff Girls and Ben 10 characters.


The suite of children-oriented options includes a whole new range of Cartoon Network toys and Fun packs, Cartoon Network shows, the Singapore Airlines’ bedtime bear, lunch boxes, as well as kid-size headphones and sockettes.



The Cartoon Network giveaways will be available to children on Singapore Airlines flights (with the exception of the Singapore-Kuala Lumpur vv services).


The first series of giveaways includes PowerPuff Girls and Ben-10 themed crayon packs with art books, plushes, phone pouches, key chain wallets and activity packs. More giveaways featuring other Cartoon Network characters will be rolled out subsequently throughout the year.


Mr. Yap Kim Wah, Senior Vice President of Product and Services, Singapore Airlines said, “We are delighted to roll out this suite of amenities and services shortly after the A380. This shows how important young travellers are to Singapore Airlines.”


“Through surveys and feedback with our young customers, we have found Cartoon Network Enterprises to be the ideal partner who is able to help us bring high-quality and popular toys, amenities and entertainment to our young travellers.


The highly popular Cartoon Network characters such as the PowerPuff Girls and Ben 10 will be available on all Singapore Airlines flights. We are confident this new introduction will further enhance our young flyers’ travel experience.”


“I am extremely excited about our partnership with Singapore Airlines,” said Sunny Saha, Senior Vice-President, Regional Advertising Sales and Marketing, Turner Entertainment Networks Asia, Inc. (TENA).


“As a true entertainment super-brand, Cartoon Network continually looks at opportunities to integrate the Network into the lives of its young audience, and offer multiple touch points for its discerning viewers to experience the brand beyond the confines of the television set. This collaboration with Singapore Airlines is a natural progression for the channel to entertain children and make the flying experience that much more enjoyable for both kids and their parents,” he added.


Besides toys and games, special children’s menus are also available. All-time favourites including burgers, spaghetti and meatballs, and chicken nuggets are offered on Singapore Airlines children’s “Book-The-Cook” programme, Yummy. Soon available in 2nd Quarter 2008, children meals will be served in specially designed lunch boxes on long haul flights, which children can bring home.


Young travellers can also look forward to new colourful headphones by mid-2008, specially designed for their additional comfort and enjoyment when they use Krisworld - Singapore Airlines’ award winning Inflight Entertainment System.


Children will be spoilt for choice with the wide range of entertainment options available on KrisWorld. Young flyers can watch their favourite Cartoon Network shows such as Ben 10, PowerPuff girls, Codename: Kids Next Door and many others in a specially dedicated Young Ones section.


KrisWorld also includes a children’s audio channel on which junior flyers can listen to audio stories and the latest selection of children’s music such as High School Musical 2, and the most current children’s movies such as Ratatouille.


KrisWorld also offers one of the largest games selection in the sky. This includes popular titles such as Pokemon®, Super Mario Bros® and Disney’s Winnie the Pooh®. The selections include 3D and multi-player PC games such as Battleship® and Multi-player Mahjong, which children can play against each other, wherever they are seated.


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