Tourism Innovation Day embraces tech

With the advances in digital, mobile and business technology, no tourism organisation can afford to miss the 2008 Tourism Innovation Day (TiD), which is being held on 28 February 2008 at Hampden Park, Glasgow.  The theme, “Tourism and Technology”, reflects the dependence that the tourism sector has on using technology to achieve success. 

The Tourism Innovation Group (TiG), organisers of the event, have confirmed the most exciting and inspirational speakers in the UK tourism industry for the event including Ben Vinod, Chief Innovator/Vice President at Sabre Holdings, which includes brands including Holiday Autos and Lastminute.com, and Nathan Clapton, Director at TripAdvisor UK. Scottish author and broadcaster, Muriel Gray, has also confirmed her role as MC for the event.

In addition to these key note speakers’ sessions, there will be four workshops focussing on the use of technology in different stages of the customer journey from “looking and booking” to stimulating “returners”.  Attendees will interact with technology providers who understand the “pain points” and opportunities in tourism, and tourism companies that are using technology effectively to develop their businesses - in applications as varied as yield management, ticketing, mapping, market research, collecting customer intelligence, and guest or visitor retention as well the web for marketing and online distribution. 

 

The event, which is organised by the Tourism Innovation Group (TiG) in association with sponsors Scottish Enterprise, Highlands & Islands Enterprise and Profile Plus, has been designed to inspire and equip Scottish tourism organisations to apply technology, develop new products and services.

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Sue Crossman, Project Director for TiG commented, “With the ever increasing use of the web coupled with mobile phone advances, new technology lets the customer source better deals and they expect much more customised tourist information.  The percentage of global hotel bookings made online for the first quarter of 2007 was almost double that of the same period last year.  Internet bookings accounted for 41.2% of total Central Reservation System (CRS) bookings in major hotels chains throughout the world, up from 22% in 2006. One third of all bookings during the first quarter of 2007 came through hotels’ own websites.

“Tourism businesses, large and small, cannot afford to stand still.  They really need to embrace technology now and make investments in hardware, software and support services.  It’s a hard call, I know, but this event will help them to learn from businesses already applying the wonders of technology and will let them gain valuable information and knowledge that they can adopt in their own businesses.”

 

Tickets for the event cost £130 plus VAT and include lunch.  Discounts are available for micro businesses of four or less employees and also for an organisation sending three or more participants.  The event is aimed at anyone involved in some way with growing a tourism business; people who can make a difference in their organisation or in organisations they support and influence.  Leaders, owners and managers of businesses - and importantly, young managers bursting with ideas.  For further information on the event, or to book online, visit www.tourisminnovationday.com.

 

TiG is a collection of over 50 tourism businesses, from all corners and all industries within Scottish tourism, who aim to drive strategic change and stimulate innovation and collaboration in the sector, aiming to push Scotland a step ahead of its competitors.
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