Travel portal TravelConnect.co.uk is adding a new video section which includes hundreds of short video clip guides on destinations throughout the world as well as travel news and travel tips.
TravelConnect.co.uk video players also give users access to Lonely Planet video travel guides, as well as additional content relating to global cuisine and books.
The launch of the video player opens up new ad-packages for advertisers on TravelConnect.co.uk, too, as prior to watching video clips, users will be served a short 10-20 second pre-roll advertisement relevant to that video.
Commenting on the launch of the video players, Dale Lovell, Editorial Director at Utarget Media, publishers of TravelConnect.co.uk, says;
“We are delighted to have exclusive video content in place on TravelConnect.co.uk. Once again we have demonstrated our innovation by offering users even more content to help them decide on where to visit.
“Pre-roll video advertising means that we can provide greater opportunities to our travel partners who are keen to increase brand awareness online. This opens up TV budgets to online, as is already being pushed by our other business Utarget Networks, the UK’s largest video ad network.
“We are very excited about the opportunities available to integrate content and advertising in this way, something that is bound to become more common in the months to come.”
With a unique combination of travel guides and features, travel news and travel deals, as well as user generated sections such as user reviews and a soon-to-launch travel blogs section in early 2008, video content is the latest addition to TravelConnect.co.uk, which launched in September, 2006.
Since launching, the website has built up more than 80,000 newsletter subscribers and attracts more than 950,000 unique users per month.
Dale Lovell is available for interview, contact direct on: 01753 847 342