Sabre enhances air shopping capabilities

10th Dec 2007

Sabre Travel Network
has launched enhanced air shopping capabilities with AirTran Airways
that will provide the airline and Sabre Connected travel agencies a
distinct advantage in serving their customers.
The launch of XML connectivity by Sabre Travel Network with
AirTran Airways represents an industry first and a breakthrough for
airlines selling their products and services through Sabre and Sabre
Connected travel agents. The XML connectivity advantage allows
airlines whose reservations systems support new, open system XML
communications protocols, to provide enhanced services to their
customers, such as real-time seat map information and up-to-the-minute
flight information.

Sabre Travel Network’s XML connectivity also provides a platform
to enable distribution of carriers that haven’t previously
participated in GDS systems.

“AirTran Airways continues to look for ways to implement changes
in their operations that will benefit their customers and leverage the
carrier’s participation across a wider variety of distribution
channels,” said Greg Webb, Sabre Travel Network chief marketing
officer. “This leading edge technology builds on our commitment to
provide the most comprehensive travel content in the industry.”

  Sabre Travel Network is also working with AirTran Airways to
launch additional capabilities, including enhanced booking
functionality during early 2008.

  “Sabre Travel Network’s new XML connectivity, and the important
capabilities it brings our airline, will allow us to provide valuable
information and services to travel agents through the efficiency of
the Sabre GDS,” said Kevin Healy, AirTran Airways vice president of
planning. “We continue to invest in technology like this so we can
serve the needs of our customers and improve operational efficiencies.
We look forward to working with Sabre to provide even more features in
the coming months.”


  Having access to real-time seat map information provides travel
agents insight into how full the flight is at the time of booking, as
well as the specific seats agents may wish to request if they do need
to contact AirTran Airways for a seat assignment for their traveler.
This creates a better shopping experience for agents and travelers,
which can result in increased sales for airlines using the new
solution, Webb said.


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