Travel lifestyle portal launches

7th Dec 2007 - has launched as a new metropolitan and international travel and lifestyle portal for individuals who place a high premium on style and authenticity.

In contrast to most user-generated websites, on local scouts report on the newest and most exciting trends in their own hometowns. Not only do they describe hotels, restaurants, cafes, bars and clubs, but they also point out the special, lesser known features of each district - boutiques and playgrounds, galleries, as well as beautiful parks, interesting residential blocks and noteworthy architecture.

Starting with Amsterdam, Barcelona, Berlin, Chicago and New York City, plans to expand into a large-scale and international information platform for trend-conscious city travellers. The company, which is headquartered in Berlin, was founded by Daniela Terberl and her partner Arndt Apitz. “With two small children, we don’t get that much time to spend together. But every once in a while we treat ourselves to a romantic weekend in a beautiful city in order to recharge our batteries. With a certain standard of quality, a limited budget and a healthy dose of hedonism, we spent hours at the computer on all kinds of websites and, after a great deal of effort, came up with several individual tips. At some point we then decided to found noovee. Because it just has to be made easier to find interesting and high quality travel destinations” says Daniela Terberl, the managing director of noovee and mother of Zoe (six years old) and Nick (17 months). Together with the consultant Uwe Riediger and the graphic artist Tom Hulan, the couple intends to present the most important European metropolises by the middle of next year and become a key reference point for all individual travellers.

At travellers can find recommendations in eight different categories which are suitable for any budget and every occasion: be it glamour, deluxe and business, or cheap & chic, kids and romance ‰€” each tip is selected according to three criteria: design quality, style and individuality. Travellers are given a chance to explore a city off the beaten track, away from the usual tourist traps, and to get to know it from the point of view of the people who actually live there. The scouts update ‰€?their‰€? destinations on a regular basis, thus providing a dynamic picture of their district, their city.

In addition to these first-hand recommendations, will provide an increasing number of brief video clips of the more exciting personalities in the arts and culture scene. Interesting video portraits of hotels, bars, restaurants and the particular flair of each neighbourhood culture? are already an important part of Additionally, anyone visiting the website will also be able to register with the noovee community and exchange experiences with other members, as well as to share their own tips and videos.



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