Jumeirah has launched the ‘Jumeirah Collection’, a dedicated retail website, at a launch event held at Burj Al Arab yesterday.

The luxury online store is now live and caters for the distinctive luxury customer by offering them the opportunity to ‘Take Luxury Home’ and STAY DIFFERENT all the time with exclusive products and innovative services that would otherwise only be available in Jumeirah Hotels & Resorts or select retail stores.

With everything from luxurious Burj Al Arab bathrobes and bedding, to accessories, souvenirs, beachwear, lifestyle items and corporate gifts available for purchase online and delivered worldwide, Jumeirah Collection offers items you won’t find anywhere else.

With a unique ‘Pre-arrival Service’ dedicated to those who like to travel light, customers can order their favourite bits and pieces online prior to staying with Jumeirah and have their room stocked with all those essential holiday items such as nappies, children’s inflatables, suntan lotion and even the latest novel, delivered to their room upon arrival.

Items are available for purchase with a credit card or Sirius Points, the official currency of Jumeirah’s Recognition and Rewards Programme.

Guy Crawford, Chief Executive Officer of Jumeirah Group said: “Launching Jumeirah Collection is yet another important and strategic addition to the Jumeirah Group portfolio. In line with our promise to STAY DIFFERENTTM, our commitment to innovation and continued feedback from our valued customers and guests, it made sense for us to develop a dedicated online store allowing customers and guests to continue their experience with us and enjoy the luxury of Jumeirah Hotels & Resorts in their own homes”.

Marcel Hendriks, General Manager of Jumeirah Retail said: “In the spirit of Jumeirah’s STAY DIFFERENTTM ethos, we are delighted to offer our guests and customers the chance to take once-in-a-lifetime experiences home. With the luxurious new Burj Al Arab Dux Bed coming soon to the hotel and available at JumeirahCollection.com before the end of this year, customers will be able to close their eyes and sleep in the world’s most luxurious hotel every night of the week!”

So whether shopping for a gift, indulging in something for you or even planning an upcoming holiday, Jumeirah Collection’s exclusive selection of luxurious items For Him, For Her, For Kids, For Home and For Inspiration will ensure customers find exactly what they are looking for right in the comfort of their own home.

The Jumeirah Collection website is part of Jumeirah Retail, a dedicated retail division established in January 2006. Jumeirah Retail also manages an attractive portfolio of fourteen stores located throughout Jumeirah Hotels & Resorts.
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