Stella Hospitality Group is to transform its Mantra portfolio into one of Australia’s largest accommodation master brands with the integration of Saville Hotel Group properties by March 2008.The rebranding of existing Saville Hotels under the Mantra Hotels Resorts and Apartments banner will create a diverse portfolio of 63 properties, with a further 15 scheduled for opening within the next two years.
Stella Hospitality Group Chief Executive Officer, Bob East, said the integration of the Saville properties into the Mantra master brand was a result of listening to what customers wanted.
“The Mantra and Saville brands have offered a very similar product in leisure and CBD locations and we see enormous benefits for both the company and our customers to engage them under the one umbrella,’’ Mr East said.
“This will provide our guests with a reliable and highly recognisable master brand that will serve their corporate, conference and leisure needs in all key locations throughout Australia,’’ he said.
Saville Hotel Group presently offers a range of apartment-style hotels all located in the heart of major CBD, metropolitan and regional centres including Sydney, Melbourne, Adelaide, Brisbane, Canberra, Perth and Darwin.
Specialising in pure relaxation, Mantra offers premium accommodation experiences in some of Australia’s most serene and desirable destinations.
Mantra properties can be found on Magnetic Island, the Discovery Coast, NSW Northern Rivers, the Gold Coast, the Sunshine Coast, Tropical North Queensland, the Fraser Coast, NSW North Coast, NSW Central Coast, Lorne and the Great Ocean Road in Victoria and Hobart, Tasmania.
“By simplifying these CBD and leisure brands under the Mantra name, we are creating an even stronger, streamlined business which offers excellent opportunities for cost and revenue synergies,’’ Mr East said. “Our customers will notice a difference with increased room inventory and enjoy the simplicity of having one focal point for their leisure, conference and corporate needs.’
Stella Hospitality Group manages approximately 140 properties and 15,000 rooms across the corporate and leisure market in Australia and New Zealand. Its brands include Peppers Retreats, Resorts and Hotels; Mantra Hotels, Resorts and Apartments and BreakFree Hotels, Resorts and Apartments.