Six Senses Resorts & Spas are rebranding their properties to enhance their group awareness and establish brand integrity. This decision was made following research which indicated that the group brand Six Senses enjoyed high global recognition for their unique lifestyle experiences.
The rebranding will be introduced as follows:
á Soneva Resorts = Soneva by Six Senses
á Evason Hideaways = Six Senses Hideaways
á Evason Resorts = Six Senses Latitude
(existing Evason Resorts will keep this brand name until they complete refurbishment to align them with the new Latitude brand)
á Six Senses Destination Spas (new brand)
á Six Senses Spas (remain the same)
The first Six Senses Hideaway will open in December 2007 on the Thai island of Yao Noi, near Phuket in the picturesque Phang Nga Bay. The 56 pool villas will hold true to the Six Senses ethos of creating innovative and enriching experiences in a sustainable environment.
The existing Evason Hideaways in Hua Hin and Samui in Thailand, with 55 and 52 pool villas respectively, will simply be rebranded to Six Senses Hideaways. Whilst in Vietnam, the Evason Hideaway at Ana Manadara, comprising 58 pool villas, will be rebranded to Six Senses Hideaway at Ninh Van Bay.
March 2008 will see the opening of the Six Senses Hideaway Zighy Bay on Oman’s Musandam Peninsula. This will be the first Six Senses property to open outside the Indian Ocean and Asia and will consist of 82 pool villas and suites. Future Six Senses Hideaways are already in development on the island of Con Dao in Vietnam and Vatulele Island in Fiji, with several more are in the planning stage.
A new brand, Six Senses Latitude, will be created as a companion to Six Senses Hideaways offering innovative style and diverse design. Each property will provide individual and exciting guest experiences to reflect the brand’s creative latitude. They will be design-led evoking emotion rather than a heavy wow-factor and will make use of recycled and sustainable sourced materials. With more accommodation than a Six Senses Hideaway, a Six Senses Latitude will share its sister-brand’s attention to detail and generous proportions. Accommodation may also take in some private pools with one or two premier Retreats.
Six Senses Latitude properties will open in 2008 in Jafre, to the north of Barcelona in Spain, and in the Laamu Atoll in the Maldives. Whilst existing Evason properties will undergo major refurbishment to become a Latitude property - the first is expected at the Evason Phuket in Thailand.
Six Senses Spas will be expanded to create a new brand, Six Senses Destination Spas. The first of these will be opening mid-2008 in Thailand, 10mins off the coast of Phuket. This project is billed as the premier destination spa for the 21st century and will feature 61 pool villas and a 3,000sqm wellness centre. An all-natural approach will embrace organic fishetarian cuisine and the spa will focus on lifestyle adjustment rather than medical procedures. There will be four interrelated spa themes: Chinese, Indonesian/Balinese, Indian and Thai, together with a vast menu of treatments and therapies to assist in achieving individual goals.
Finally, the flagship brand Soneva will become Soneva by Six Senses. Joining the highly acclaimed Soneva Fushi and Soneva Gili in the Maldives, Soneva Kiri will open on the Thai island of Kood in autumn 2008. With 42 spacious one, two, three and four-bedroom villas, the property be a 45mins flight from Bangkok.