been named a leader in “The Forrester Wave : Business Performance Solutions, Q4
2007” independent report from Forrester Research, Inc. published October 10, 2007.
The company has also recently announced plans to provide deeper integration of SAS
Analytics and Solutions within relational database engines in a move to target a
larger share of the worldwide business analytic software market, which was valued at
USD 19.3 billion in 2006 according to IDC reports.
Ranked by IDC as the second largest business analytics vendor in the world in terms
of revenue - with global turnover of USD 1.9 billion in 2006 - SAS recognises the
extensive growth opportunities in the EMEA region. Revenues from the region
comprised 45 per cent of SAS’s total worldwide income in 2006, as the EMEA market
grew by 13 per cent in the same year. The exponential surge in data volumes has
consequently motivated leading companies into making substantial investments in
analytic solutions with regard to customer information, marketing, supply chain,
financial risks and IT and operations, in an effort to gain advantage over
competition. SAS intends to penetrate the burgeoning demand in the region through
its highly successful packaged analytic and comprehensive enterprise intelligence
platform whilst maintaining its dominance in the advanced analytics market.
“SAS now has a solid set of BPS offerings that are well integrated on its business
intelligence platform, with particular depth in predictive analytic forecasting,
cost and profitability management, and industry-specific solutions,” wrote Paul D.
Hamerman, Vice President at Forrester.
In a move to enable businesses to harness the value of increasing amounts of data
and make fast and accurate decisions, SAS has announced plans to directly integrate
SAS analytics, data integration capabilities and solutions into leading relational
database management systems (RDBMS). The SAS® In-Database initiative will deliver
improved accuracy, reduced data movement and more streamlined analytic processes to
businesses with enterprise data warehouses to help speed the delivery of business
intelligence throughout all levels of the organization. As a result, decision makers
with faster access to analytical results will gain more insights into their
businesses and make more agile and accurate decisions that comply with governance
Bill Hoggarth, Regional CEO, Africa Middle East, SAS, said, “The performance
solutions that SAS provides to its clients enables them to fully utilise the power
of the extensive information contained in their databases thereby aiding decision
makers to make accurate and efficient business decisions. In an incredibly dynamic
market such as the EMEA region where demands for intelligent business data
management are soaring, SAS is giving businesses another way to be more efficient
and effective by helping them balance and take advantage of their technology
International research firm IDC forecasts a 10.3 per cent growth in the worldwide
business analytic software market between 2007 and 2011 driven primarily by the
current demand for improved performance management and compliance. Accordingly, SAS
has outlined a business plan for the future wherein it aims to constantly offer the
best business intelligence applications in the industry.
Since the company’s establishment in 1976, SAS has lived up to its dedication of
providing customers around the world with business intelligent software, which is
being used at 43,000 sites to improve performance through insight from data,
resulting in faster, more accurate business decisions; more profitable relationships
with customers and suppliers; compliance with governmental regulations; research
breakthroughs; and better products and processes. SAS is the only company of its
kind, which offers leading data integration, storage, analytics and business
intelligence applications within a comprehensive enterprise intelligence platform.
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