Hilton targets short breaks market

Hilton has launched a flexible new short breaks campaign, Hilton minibreaks, on the back of tourism statistics and research that have revealed a global trend for travellers taking shorter and more frequent holidays.According to the Zuji Online Travel Report, the majority of hotel bookings in Asia are made for stays of 3 nights or less with one-third of bookings made in the same week of travel. Similarly, the 2007 BDRC Asia Pacific Hotel Business Guest Survey showed that the most common type of leisure stay chosen by business travelers is short breaks, while 34% of business travelers have tagged leisure stays onto business trips.

Commenting on the initiative, Kees Hartzuiker, Vice President - Operations, Hilton Hotels Asia, said, “Today’s time-strapped travelers often have the means to travel, but they don’t always have the luxury of being able to plan ahead or indulge in weeks of holiday at a time. Hilton minibreaks is ideal as it offers an array of accommodation options for short breaks across our 12 hotels in Asia. Guests can tailor the type of stay and experience they want through our website, making bookings up to the last-minute before they travel.”

Available on any day of the week at all Hilton hotels throughout Asia, Hilton minibreaks offers a range of options including full service, bed and breakfast, or room only. At city hotels, Hilton minibreaks offers additional benefits including lazy breakfast served until 11:00am and late checkout until 6:00pm on Saturdays and Sundays.

My Little Hilton - a specially designed programme for younger guests as part of the Hilton minibreaks package - includes free stays for children under 18 when sharing their parents’ room, a second room for children at half price and free food and beverages from the children’s menu for children up to the age of 10. All Hilton hotels in Asia have babysitting services and provide in-room kids’ entertainment television programmes.

“Increasingly, business travellers are combining their family holidays with their business trips. So whether they are extending their stay after their business has been completed or just having the family around while they are working, squeezing in time with the family is better than being away from them for weeks at a go,” said Mr Hartzuiker.