The number of advertisers will be restricted to 15 on Teletext’s Majorca, Spain, Canaries and all-inclusive sections - down from around 30.
The changes will offer more effective advertising for clients and reduce the number of holiday offer duplications across the service.
New advertising criteria is being implemented for the 15 advertisers which will include ensuring that a full range of product is available, all compliance regulations are adhered to and Teletext’s clear pricing policy guidelines are met.
Victoria Sanders, sales director, Teletext Holidays said: “We have been working to the same business model for some time now and feel that it’s time to change the way key holiday pages are serviced. By selecting just 15 top advertisers it will drive huge numbers of calls to each of the clients and at the same time provide customers with a comprehensive product offering.”
Last year Teletext Holidays was responsible for generating over 10 million phone calls for advertisers and up to 1.7 million holidays sold in the UK.