bmi has exclusively partnered with Lonely Planet Guides to launch the first sponsored destination Podcast for Lonely Planet in the form of a visitor’s guide to Cairo.
The Podcast coincides with the launch of brand new, direct bmi daily flights to the Egyptian capital of Cairo from London Heathrow which bmi began operating on 4 November, 2007.
The 20 minute Podcast which is downloadable for free from www.flybmi.com includes historical facts, recommendations on the attractions and sites to visit and suggestions for the top things to do in the cultural melting pot of Cairo.
The destination guide also includes recommendations and tips from locals on their favourite spots and hidden gems; including the bustling souks, and tranquil teahouses.
bmi’s new competitively priced service will offer economy and business classes with return fares to Cairo starting from £299 economy and £878 business (including taxes and charges).
bmi is London Heathrow’s most punctual airline and passengers can save time at the airport by checking in online, whilst diamond club members will benefit from the UK’s most generous frequent flyer scheme.
Andrew Dufty, General Manager Marketing of bmi said: “We are delighted to announce our partnership with Lonely Planet on this exclusive Cairo Podcast and hope that it will inspire many to visit Cairo, gateway to the Pyramids and explore this exciting and cultural destination.
Lonely Planet is one of the most internationally respected travel and lifestyle guides and we hope our passengers, both business and leisure alike will enjoy our joint Cairo Podcast”.
Tom Hall, Travel Editor Lonely Planet commented:
“Cairo’s a really vibrant city with much to offer, both in terms of classic sights and lesser-known gems. We’re excited to be bringing it to life both to travellers who are planning a trip and those searching for inspiration for their next destination. We’ve really enjoyed teaming up with bmi to bring our shared passion for this and other cities to a wide range of travellers”.