Emirates creates record breaking ad

To mark the launch of Emirates’ new direct flight from Dubai to São Paulo, Fernando hopes to enter the world record books by talking non-stop for 14 hours and 40 minutes about his city for a new Emirates commercial, signifying the duration of this first-ever direct flight between the Middle East and South America.

The commercial was made at the home of “Non-Stop Fernando” home where the film crew followed him around as he divulged a wealth of information about the city of São Paulo and Brazilian Culture. Fernando continues talking without stopping, and the cameras keep rolling for the entire 14 hours and 40 minutes - there are no breaks, no cuts, no edits and no cheating.

Viewers can watch Fernando wake, eat, shower, lie in a hammock, dance and play guitar, while talking about Brazilian restaurants, art, architecture, literature, food, football, Formula 1 drivers, music, museums, cities, shopping, soap operas, coffee, culture, cocktails, carnival, dating, Portuguese, politics, banknotes and holidays, among other items.


The new full endurance advertisement can be viewed on www.nonstopfernando.com. By entering random times on the link, Fernando’s unique presentation will continue to play from that point onward, or until a new time is entered. Interested viewers can also watch a short trailer for the commercial through Fernando’s own page on YouTube, http://uk.youtube.com/profile?user=nonstopfernando.



Emirates now flies non-stop to six continents from Dubai after launching the Dubai-São Paulo route on October 1. The Dubai-based carrier operates its technically advanced Boeing 777-200LR on the thrice-weekly service, affording passengers unrivalled inflight service with eight luxurious private suites in First Class, 42 of its latest lie-flat seats in Business, and generous space for 216 passengers in Economy. The aircraft is fitted with the ice Digital Widescreen - Emirates’ next generation inflight entertainment system, offering over 1,000 channels of movies, TV and game entertainment on demand - more than any other airline.