P&O Cruises enhances products

26th Nov 2007

P&O Cruises has added 67 product enhancements to make the holiday

experience even more memorable for passengers.

The new initiatives and refinements are part of a multi-million pound

programme designed to further improve the entire passenger experience on

the company’s fleet of five ships - rising to six with the introduction of


superliner Ventura next April.


A new brochure has been produced giving details and timelines for each

improvement under P&O Cruises ‘Elevation’ initiative.

All passengers will be welcomed to their cabins by a single stem flower in

a stylish vase and a selection of confectionary in a bon-bon dish, both

items are being created by leading designer Nick Munro. Children on board

will not be left out with an in-cabin welcome, including specially designed

duvet covers, balloon and sweets.


All executive chefs have been inducted in the prestigious international

society, Cha”ne des R™tisseurs, and will be adding more gala dinners.

Bistro tasting menus will also be on board Aurora and Oceana with dishes

including pan-fried cod loin with tiger prawn thermidor risotto, slow

cooked Gloucester old spot pork belly and a trio of mini crème brulees with

an almond biscuit.


Master of Wine, Conal Gregory, has shared his extensive knowledge to

encourage passengers to become wine savvy. As one of only 257 masters of

wine in the world, he has trained P&O Cruises wine stewards to ensure

passengers are pairing the right wines with certain foods and keeping them

up to date with wine/grape trends.


Golf fans are also in for a treat on board Arcadia, Oceana and Aurora as

new golf coaching is available and escorted trips are available to golf

courses around the world.


New shore excursions have been added to include once in a lifetime

experiences, such as an evening concert and after hours visit to the

Hermitage in St. Petersburg, or a salmon safari in Stavanger, plus

specially designed family tours.


Recent research has found that nearly two thirds (62%) of people in the UK

admit to having all the material things that they need in life* - therefore

when looking for a special holiday experience people want the finer things

and that extra touch of luxury.


P&O Cruises head of brand marketing Philip Price said: “Today’s cruise

passenger is looking to step away from everyday life and to have new

experiences. It is not always the big things that make the difference - it

is also the little things.


“Elevation is a promise we give to each and every one of our customers that

we will constantly endeavour to exceed their expectations. From Egyptian

cotton sheets to a mouth watering afternoon tea, we strive to make each and

every one of our passengers exceptionally well looked after.”


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