AA.com redesigns admiralsclub section

21st Nov 2007

The Admirals Club section within American Airlines Web site, AA.com, has been redesigned to better reflect the comforts, service and quality, that customers can experience in American’s more than 40 Admirals Club lounges worldwide.  Located at www.aa.com/admiralsclub, the redesigned section features:

? A fresh new look and feel that matches the updated Admirals Club lounge brand

? A streamlined home page that organizes information into key themes such as memberships, amenities & benefits, and locations and conference rooms

? New visuals, including pictures of lounges worldwide

? Improved Web page navigation to make information easier to find

? Easier transaction options for customers to purchase or renew an Admirals Club membership or to buy a one-day pass with just one click

“This newly redesigned section will benefit our current members by allowing them to make transactions with American Airlines and to obtain information more easily than before,” said Nancy Knipp, president - Admirals Club for American Airlines.  “The new section also allows our future members to easily assess the comfort and convenience that an Admirals Club membership offers.”
American, a founding member of the oneworld? Alliance, operates more than 40 Admirals Club locations worldwide, each offering a host of business tools and convenient services in a professional, secluded environment. American continues to grow the Admirals Club network, opening eight new lounges in the past two years. 
The Admirals Club lounge offers the best in premium services to members, including personal assistance with reservations, seat selection and upgrades, as well as boarding passes.  Amenities vary by location and include conference rooms, shower facilities, personal computers with complimentary Internet access, complimentary snacks and non-alcoholic beverages, and children’s rooms.


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