Orbitz Worldwide’s Corporate Travel Solutions Group is taking on a new name and a single brand identity.
Orbitz for Business becomes the official name for the company’s corporate travel product, which will provide a portfolio of distinctive, leading managed travel products to business travelers.
“The Orbitz for Business brand has been an anchor for our corporate travel business since its inception, and it continues to boast corporate adoption rates in excess of 90 percent,” Dean Sivley, COO and General Manager, Orbitz for Business said.
“We believe this brand integration and expansion of our Orbitz for Business portfolio will serve as a great benefit to our corporate clients.”
Launched in 2002, Orbitz for Business was one of the first full-service business travel programmes offered by an online agency. With announcement of the corporate re-branding, Orbitz for Business now serves more than one million business travelers across a client base of over 2,000 customers.
Orbitz Worldwide’s business travel offerings now feature three diverse travel products to serve everyone from the individual unmanaged traveler to the large corporation. These offerings include:
? Road Warrior (http://roadwarrior.orbitz.com ) - An extension of Orbitz.com, the Road Warrior microsite offers business-specific tools like Wi-Fi finder, restaurant reservations, business hotel reviews and relevant inventory for independent and unmanaged business travelers.
? Orbitz for Business, Self-managed - Ideal for small businesses whose travel spend is less than $250K per year, and who are seeking to optimise travel spend through lower transaction fees and negotiated business hotel rates.
? Orbitz for Business - A full-service, online corporate travel agency for companies with many travelers and managed programme needs. A business travel solution for companies seeking higher adoption rates, online tools customised for a business audience and reporting that delivers insights into travel usage and trends.