WTM preps industry for China outbound

World Travel Market’s ChinaContact forum will examine whether the industry is prepared for what is expected to be a major new business opportunity.The World Travel Market ChinaContact forum - the only one of its kind outside of China - aims to help businesses cash in on what will be the largest source market and top tourist destination by 2020. Over the next 12 years this is expected to grow at more than 10%.

‘China - the Future of Travel in 2007’ is supported by the Pacific Asia Travel Association (PATA), VisitBritain, Visit London, the China-Britain Business Council and UKinbound.

“ChinaContact has launched the first global tourism survey on China’s outbound market”, said conference organiser Roy Graff, Managing Director of specialist agency ChinaContact, “which aims to find out just how global tourism professionals are treating the growth of tourism from China.

“We need to pose these vital questions: Are they prepared for this new market? Have they created a sales and marketing strategy to tap this resource?

“By looking at what companies are doing or intending to do in relation to the Chinese outbound market, we can open a discussion on whether the industry is making the necessary preparations, and what type of marketing activities are working in the market.


“It does not matter if you have had experience with Chinese tourists or not, the point is thinking about what this market will mean to your business or destination in the long term.”