KLM.com adds insurance option

KLM and Mondial Assistance are signing a global agreement to distribute travel insurance via KLM.com. The insurance is offered as part of the flight booking process and can also be booked separately.

Marcel Kuijn, e-Marketing Manager KLM: “The solution offered by Mondial Assistance allows our customers worldwide to book travel-insurance on KLM.com, something they have been clearly requesting. By integrating insurance in our flight booking process we are able to provide a relevant product in a convenient way. This will make KLM.com an even more attractive place to do business with KLM. Moreover, travel insurance is an important source of ancillary revenues.”

“Providing Travel Insurance to travelers including Trip Cancellation, Cover for Luggage, Medical Assistance and Repatriation is now essential for an airline. Through an innovative e-Commerce platform integrating in the KLM booking-path, Mondial Assistance brings KLM a rounded solution to enable the effective sales of Travel Insurances as an Ancillary Revenue”, said Steve Hook, UK Corporate & Travel Director, Mondial Assistance.

The Mondial Assistance e-MAGIN platform enables KLM to supply Travel Insurance in 60 countries across the world. KLM will initially offer it in the two largest markets, Netherlands and the United Kingdom, and intends to gradually roll it out to other markets.