W brand plots Doha debut

W Hotels is to open the Middle East’s first W hotel in Doha by mid 2008. The W Doha is owned by J&A Jaidah, principals of J&A Jaidah Holdings, one of the most well known and well respected private companies in the Middle East.

Featuring 291 guest rooms and suites, 156 luxury serviced apartments and four dedicated meeting rooms, the W Doha is located in the West Bayarea of the city. With the high-energy interiors and vivid, lifestyle driven design characteristics of W, it will feature multiple signature restaurants and lounges, the Bliss Spa, Sweat fitness centre and W’s distinctive lobby, called the “Living Room”.

Since its launch in 1998, W’s portfolio has grown to 21 properties. Apart from the vibrant energy and dramatic design, another theme that runs common to all W hotels is technology. From electronic check-in, iPod docking stations, IP telephones and interactive television in rooms to complete WiFi access and a meeting room with every conceivable facility, W takes technology and convenience very seriously indeed.

Being the first W in the Middle East, the W Doha will set the precedent for more W Hotels soon to be opened in Dubai, Istanbul and other cities in the region.