GOL Linhas Aereas
Inteligentes, the parent company of
Brazil’s low-cost airlines GOL and VRG Linhas has unveiled the new visual identity of VARIG, the brand
operated by VRG.
The initial changes in the Company’s new visual identity are based on a
new logo: orange surrounded by a strong blue with waves that simulate the
aerodynamics of an airplane during flight. These lines also appear in the
modern exterior design painted on the aircraft, on the cabin crew’s
uniforms, and in all of VRG’s airport terminals.
  The transformation of VARIG’s brand will also cater to passenger’s
senses. On international routes, the Company created a new concept, “Espaco
Vita” (Life Space), which offers customers more quality of life and an
enhanced air travel experience. Following the “Espaco Vita” concept,
friendly flight attendants will offer passengers selections from a
specially-created menu with nutritious meal options as well as
complimentary newspapers and magazines to increase their entertainment
options and comfort. On domestic flights, passengers will be immersed in
the Sabores e Aromas do Brasil (Tastes and Aromas of Brazil)—a new
in-flight service offering.
  “The new low-cost operating model adopted by the Company allows VRG to
offer high standards of customer service at a lower cost. Passenger
satisfaction is our main concern: 100% care, 0% excess,” says Murilo
Barbosa, VRG’s Marketing Director.
  VARIG’s quality of service will extend beyond its passengers in the
air. The Company’s call center will provide customers on the ground with
access to up-to-date information and the ability to purchase tickets more
conveniently. Additionally, the VIP rooms at Rio de Janeiro’s Tom Jobim
Airport, Sao Paulo’s Guarulhos Airport, Parana’s Afonso Pena Airport, and
Rio Grande do Sul’s Salgado Filho Airport are being remodeled to provide
maximum convenience to VRG’s passengers by 2008.

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