Isango and gapyear.com are forming a new partnership which will enhance content for both online providers.This alliance will enable gapyear.com to provide their users with a broader range of colourful and offbeat travel experiences and, in turn, Isango will gain access to an untapped UK outbound market estimated to be worth more than £2 billion.
Ranjan Singh, CEO of Isango, comments,
“Entry to the fast growing, highly valuable, gap year market has been on our agenda for some time; however, there are still limited quality entry points. With the implementation of the new gapyear.com IT platform and database structure, an opportunity arose for us to enter this space. Gapyear.com is an exciting brand with a significant user base and as such is a great opportunity for us to reach independent travellers aged 18 - 35. The gap year market is aging as more people aged over 55 elect to take a gap year around retirement age to travel independently around the world. High spending individuals, who travel to the far corners of the world engaging in tours and activities, are clearly an interesting target market for Isango. Gapyear.com, as the dominant portal in this area, is adapting it’s offering to suit all age groups and so we see great potential ahead”.
Tom Griffiths, Founder of gapyear.com, says,
“We are delighted to be working with Isango who have a fantastic product database and a great reputation for delivering a quality offering to the travel market. In our search for “best of class” they certainly tick all our boxes. Now that over 20 per cent of our users come from overseas, we are currently globalising our databases to provide a broader and more relevant offering to our expanding customer base”.