Hilton teams with IATA for promotion

17th Oct 2007

Hilton Hotels Corporation is teaming up
with International Air Transport Association on a time-limited
promotional campaign to register sales intermediaries in IATA’s Travel Industry
Designator Service at a reduced price. The TIDS program from IATA provides sales intermediaries outside the United States
with a unique identifier recognized throughout the global travel industry. By
registering with TIDS through this promotion, sales intermediaries will obtain a
unique TIDS identifier and their company profiles will be automatically loaded into
Hilton’s central reservations system, enabling easy booking and receipt of

In January 2007, Hilton Hotels Corporation integrated its US and International
commission processing programs, and achieved meaningful and valuable improvements
for sales intermediaries booking Hilton Family of Hotels around the world, including
Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton, Hilton
Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and The
Waldorf=Astoria Collection.

HHC continues to enhance services by installing its proprietary OnQ hotel property
management system worldwide, which will provide hotels around the world with
real-time access to all profiles of IATA and TIDS-registered sales intermediaries.
This offers the following benefits to Hilton’s sales intermediaries:
Inclusion in HHC’s centrally managed database of approved sales intermediaries
Improved ease of booking, as all Hilton Family Hotels will have access to the same
centrally managed profiles
Automatic consolidation of payments and electronic reporting from all participating
hotels* using the TIDS number
Automatic global update of changes to sales intermediary’s addresses and other
details, with no need for advising individual hotels
Improved accuracy of agency details, which will no longer be held at property level
* subject to certain statutory limitations

“For decades, the Hilton Family of Hotels has been a leader with respect to our
relationships with, and support of, the travel agency community. The centralization
of agency profiles and commission payments will enable us to provide more accurate
and timely service to valued travel agency professionals worldwide,” stated James
Farrow, SVP Sales, International Operations. “We want to ensure our agents and
hotels receive the highest quality services and web-accessible reporting tools
available in order to strengthen our mutually beneficial relationship with



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