UK inbound gets online taxi service

16th Oct 2007

Visitors to and around Britain will soon be able to book taxi journeys online at and
Around one in three international visitors uses a
taxi in the UK and the new service, provided by Where2Guv, offers a safe, reliable,
door-to-door service, ideal for getting quickly from the airport to accommodation -
wherever it is in the UK.

National tourism agency, VisitBritain has partnered with Where2Guv to launch the new
service, which can also be used by domestic visitors in England. Currently available
on VisitBritain’s domestic online shop,, users of VisitBritain’s award-winning
domestic and global websites will also be able to book their journey in both the
“book and buy” and “travel and transport” sections of the websites and get an
immediate confirmation and reference number.


Georgia Cleland, e-commerce account and marketing manager for VisitBritain comments:
“Millions of potential visitors rely on our websites to plan their trips. We aim to
provide them with the best experience possible through partnerships with quality
travel providers such as Where2Guv. The size of our network in the UK and overseas,
and the sheer volume of people using our websites, means that we can forge strong
partnerships to benefit our £85 billion visitor economy.”



Where2Guv’s online centralised system is the only UK nationwide service covering
every postcode, airport, train station and sea port. The company works only with
quality taxi and executive fleets, private hire companies and London’s major black
cab companies - all of which are licensed by local authorities across the UK. It
will eventually offer pick up and drop off at events and attractions as well as
multiple languages.


Stephen Dean, chief executive of Where2Guv, says: “VisitBritain’s online network is
one of the biggest tourist board portals in the world, registering 20 million
visitors per annum. Because we provide a nationwide service, we can help the
millions more visitors flying into Britain’s regional airports and visiting
destinations the length and breadth of the UK. The partnership means that many more
of them will come to rely on VisitBritain and Where2Guv as a single source of
tourist information.”


Where2Guv is the latest partner to offer facilities for international and British
consumers to search for and book with suppliers of flights, train journeys, car hire
and now taxi journeys. It furthers VisitBritain’s ambition to drive business success
for the country’s £85 billion visitor economy ahead of the 2012 Olympic Games.


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