W Hotel to open in Bangkok

W Hotels
plans to open its second hotel in Thailand - W Bangkok. The newly constructed, 400-room hotel will debut in 2011 as part of a mixed-use development in the city’s commercial centre.

Owned by North Sathorn Hotel Company, a joint venture between Istithmar Hotels FZE and Golden Land Property Development PLC, W Bangkok will combine innovative, contemporary design and W’s signature services to create a transformative experience for modern travelers visiting Bangkok, one of Asia Pacific’s most captivating cities.

Gleaming skyscrapers and glittering discotheques stand alongside gilded temples and night markets in this energetic capital city, known to natives as the City of Angels. Within walking distance to more than 20 embassies and commercial centers, W Bangkok will be ideally located in the prime business district of Sathorn, an area with a high concentration of luxury hotels.

W Bangkok will be an integral part of the Golden Land’s ‘Sathorn Square,’ a mixed-use project that also includes a 750,000 square foot premium office tower and a variety of retail shops, centered on the historic landmark Russian Embassy complex. Not far from the hotel, guests can indulge the senses at Siam-Ratchadamri, one of the biggest shopping and entertainment districts in Bangkok, marvel at the opulent architecture of the Grand Palace and view a spectacular array of historic artifacts at the National Museum. W Bangkok will also be the only hotel in the Sathorn area to have direct access to the Bangkok Sky Train (‘BTS’) station, making it easy for visitors to zip around this colorful, eclectic city.

W Bangkok will draw both hotel guests and local insiders to its signature restaurant and stylish bar. The new hotel will also meet the needs of Bangkok’s bustling business district, offering 30,000 square feet of meeting space. Additional facilities will include a W Kitchen, W Living Room, a Sweat Fitness Center, an outdoor pool and a signature spa. Rooms will include the supremely comfortable W bed, complete with a feather-top mattress, 350 thread-count Egyptian cotton sheets and goose-down comforter. The hotel will also feature W’s exclusive Whatever/Whenever concierge service, the hotel’s 24-hour service commitment that can provide whatever guests want—from a pair of running shoes to private jet service—whenever they want it.

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“W continues to extend beyond the boundaries of everyday travel, offering a magical mix of sexy destinations and sublime design,’ said Ross Klein, President of Starwood’s Luxury Brands Group. ‘Set against the magnificent backdrop of Thailand’s thriving cosmopolitan metropolis, W Bangkok will reflect the excitement, energy and sophistication of its surroundings. From Bangkok to Buckhead, South Beach to St. Petersburg, W is going global as the influential and innovative lifestyle authority.”

‘Following the announcement of W Retreat & Residences-Koh Samui, W Bangkok is a logical extension of W’s dynamic growth in Thailand,’ said Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. ‘Bangkok is a perfect fit for W hotels, appealing to the brand’s sophisticated travelers with a delectable mix of diverse cultures, world-class shopping and an unsurpassed epicurean experience.’

‘W Bangkok will occupy a prime site in the heart of the city and thus deserves a world-class brand to operate the hotel. W is that brand and we are delighted to have reached an agreement with Starwood. The W Bangkok is our second W Hotels property in Thailand and I believe it will complement ideally our first project, the W Retreat & Residences in Koh Sumai, which is also currently under development,’ said Joe Sita, chief executive of Istithmar Hotels.

‘South East Asia is a strategically important region for Istithmar Hotels, and Bangkok is one of our key target markets. We continue to look for projects that offer us the right balance between risk and rewards as we expand operations across the globe,’ added Sita.

As the capital city of Thailand and its most important and popular tourist destination, Bangkok welcomes more than 90% of the total inbound visitors to Thailand and serves as a major gateway to Asia Pacific. The recent opening of the new Suvarnabhumi International Airport and the addition of several new convention centers signifies the continued growth of Bangkok’s tourism industry as well as its position as an important economic hub for the region.

W Bangkok is the latest addition to the brand’s fast-growing international collection of hotels in the world’s most vibrant cities and emerging destinations. W, the fastest growing luxury hotel brand in the world, has recently announced plans to open hotels in Barcelona, Istanbul, Athens, Hong Kong, Shanghai, Koh Samui, Santiago, Dubai, Doha and Macau. These properties will follow the highly successful openings of the W Retreat & Spa-Maldives, W Montreal, and W Mexico City.
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