Emirates unveils Montblanc competition

11th Oct 2007

Emirates Airline has joined together with Montblanc to offer customers on board the opportunity to purchase a unique diamond jewellery set, worth US$1 million.

Until 31st March 2008, customers on board all Emirates flights can register their interest in purchasing the one-of-a-kind Montblanc Ruban d’amour diamond necklace and matching earrings. In April, the winner’s name will be drawn from those who’ve expressed interest in purchasing the set for US$1 million.

The winner, along with a companion, will be flown First Class on Emirates to Montblanc’s jewellery workshop in Paris to witness master craftsmen put the finishing touches to their custom jewellery set.

The master design of the necklace and earring set can be personalised, based on options pre-defined to ensure the aesthetic qualities of the set are maintained.

US$150,000 of the sale proceeds will be donated to UNICEF in support of its educational projects for children in the Middle East.


The offer is part of celebrations to mark the launch of a female jewellery collection by Montblanc.

Montblanc’s Chief Executive Officer, Lutz Bethge, said, “Once again we are joining with Emirates to launch one of the finest and most exclusive Montblanc creations of all time. Passengers will have the exciting opportunity of shaping the final design of a precious, one-of-a-kind necklace and earring set, making it their own unique gift to the ones they love the most.”

“Their loving gift will also help children in need, as part of the proceeds will be donated to UNICEF’s project for children’s education in the Middle East.”

Emirates and Montblanc collaborated last year on a silent, onboard auction of the exclusive Montblanc chronograph centennial watch which netted US$250,000 for the Emirates Airline Foundation. The airline’s onboard charity uses donations by passengers to fund projects around the world in aid of underprivileged children.

The centrepiece of the Ruban d’amour diamond jewellery set is the exclusive Montblanc diamond. This star-cut stone features 43 facets for maximum brilliance. It was first created and patented exclusively by Montblanc. The necklace is designed around an extremely rare 2.5 carat Montblanc diamond, while the matching earrings each feature a 1.5 carat Montblanc diamond.

The jewellery set can be crafted with a choice of precious stones: The Ruban d’amour Neige is diamonds set in white gold; the Ruban d’amour Blanc et noir features black nephrite jade; pink sapphires complement the Ruban d’amour Rose; while Tahitian and Australian pearls adorn the Ruban d’amour Crème.

The duty free sales guide on board gives full details of the Sparkling Million offer and passengers can request an application form and envelope from their cabin crew.


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