American Airlines signs on Priceline

American Airlines is making priceline.com its exclusive
distribution partner for opaque airline tickets. Terms of the
agreement were not disclosed.
  “Opaque” refers to a type of purchase, such as priceline.com’s
Name Your Own Price(R), where a customer buys an airline ticket and is
provided with the name of the airline and the itinerary information
after the purchase is completed. By being flexible with their travel
plans, priceline.com’s Name Your Own Price(R) customers can save up to
40% compared to published prices found on other major online travel
reservation sites. . American also sells its tickets through
priceline.com’s Published-Price airline ticketing service.

  “Consumers recognize the quality, service and reliability of
American Airlines, and we are pleased to be named as the exclusive
opaque ticket distributor for American,” said Mark Koehler, Senior
Vice President, Air for priceline.com. “We believe our customers will
appreciate the added savings that this partnership will deliver.”

  “Priceline.com has worked hard to refine its Name Your Own
Price(R) service into what we believe to be the most supplier-friendly
opaque sales environment on the Internet today,” said David Cush,
Senior Vice President - Global Sales for American Airlines. “In
recognition of that effort, American Airlines has decided to deepen
our business relationship.”
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