JAL to expand premium economy offering

10th Oct 2007

Japan Airlines will start introducing a premium economy class cabin on international
routes, starting with the airline’s daily flight between London and
Tokyo from December 1 2007.During 2008, JAL Premium Economy will be
introduced onto the airline’s Frankfurt - Tokyo and Paris - Tokyo
routes, followed by the expansion of the new service onto US and other
Europe routes.   

Responding to customer feedback for a higher degree of comfort than in
normal economy class, JAL has decided to introduce JAL Premium Economy
onboard its aircraft. JAL Premium Economy will be JAL’s fourth class of
cabin service. The airline currently offers JAL First Class, JAL
Executive Class Season - the airline’s business class - and JAL Economy

Offering the ultimate in in-flight comfort, JAL Premium Economy will be
located in its own exclusive cabin area and will feature the new JAL Sky
Shell Seat, the world’s first shell-shaped seat in premium economy
class. Seats will be arranged in a 2-4-2 configuration on B777 aircraft.
A total of 44 seats will be available on routes JAL operates B777-300ER
which includes the London-Tokyo route. When the service is introduced on
routes with B777-200ER aircraft, a total of 40 seats will be available.
The customer-friendly principles of Universal Design have been applied
throughout the new cabin.

Using as inspiration the JAL Shell Flat Seat - JAL’s award-winning seat
in business class - the JAL Sky Shell Seat with a 120 degree angle of
recline, a 48cm (18.9 inch) seat width, and a 97cm (38 inch) seat pitch,
will have 20% more legroom than available in economy class. The clever
shell-shaped sliding seat-back design of the JAL Sky Shell Seat will
ensure that passengers’ private space is maintained throughout the
flight, undisturbed even when the seat in front is reclined. For added
comfort, this ergonomically designed seat comes fitted with a footrest
and headrest.

Every seat will have its own power outlet suitable for personal
computers, and a seat tray that can easily accommodate a fully opened
A-4 sized laptop. Amenities provided in JAL Premium Economy will be the
same as those supplied in business class: ear plugs, an eye mask,
toothbrush set, moisturizing mask, slippers and large-sized blankets and


Noise-cancelling headphones, which significantly reduce unwanted
background noise, will be provided to every passenger in JAL Premium
Economy, enabling them to fully enjoy in-flight programming with the
highest quality of sound. Passengers will be able to enjoy the latest
movies, music and games on their own personal 9-inch TV screen, using
JAL’s state-of-the-art audio-visual-on-demand (AVOD) in-flight
entertainment system. AVOD gives passengers the freedom to start, stop,
fast forward or rewind programs of their choice.

In addition to the great selection of food and drinks normally available
on JAL’s economy class menu, passengers in JAL Premium Economy will also
be served other refreshments and snacks such as champagne, instant
noodles and ice cream during their journey.

JAL Premium Economy passengers will be able to use dedicated check-in
counters at Narita airport, and JAL Executive Class counters at overseas
airports. They will also be able to relax prior to the departure of
their flight departure in the comfort of the JAL Sakura Lounge,
including the recently redesigned and refurbished Sakura Lounge at
Narita with its buffet-style hot meal service, stylish bar-counter,
resident professional masseuse, and shower rooms.

Furthermore, JAL Premium Economy Class passengers will also be able to
take advantage of the JAL Priority Baggage Service, and the JAL Flight
Caddie Service.


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