Eden Roc begins $170mn refurb

The legendary Eden Roc
Renaissance Beach Resort & Spa has embarked on a $170 million transformation
to be completed in late 2008.Architect John Nichols will masterfully
execute the extensive renovations, including all 349 guest rooms of the
existing tower, pools and cabanas, Spa, restaurants, meeting space and
retail options, as well as the creation of a 21-story, 283 guest room tower.
Wifi capabilities will be available throughout the hotel and pool areas.

“The vision for The Bold New Eden Roc is remarkably dramatic,” said Saun
Lightbourne, Director of Sales and Marketing for the Miami Beach hotel. “We
look forward to offering our guests a sophisticated, chic, contemporary
resort experience with cutting-edge technology providing Renaissance “live
well” standards with exceptional service.”


As guests enter through the familiar doors of the Eden Roc, they will
experience a Bold Transformation. The one-of-a-kind rosewood columns
encircling the new lobby bar will serve as the focal point of the arrival
experience. See through views of the Atlantic Ocean will be complemented by
sophisticated furnishings in white accented with South Florida’s bright
color palette.



Each of the 349 guest rooms in the existing tower will be completely
reconfigured to feature large, oversized bathrooms and spacious bedrooms
awash in the colors of sun, sea and sand.  Each guest room will be stylishly
decorated with the latest amenities, including large LCD TV’s and iPod
docking stations. All guest room corridors will be remodeled, and the
classic Eden Roc elevators will also be refurbished. The bathrooms will
showcase an expanded double vanity and new walk-in showers. 


A new 21-story, 283 guestroom tower is being constructed along the south
edge of the resort, and will feature sophisticated new oceanfront guest
rooms with modern finishes, luxurious bedding, LCD televisions, iPod docking
stations, five-fixture bathrooms and endless views of the Atlantic Ocean.
The tower will also include a limited number of exclusive 1,200-sq. ft.
private oceanfront Miami Beach suites, which will feature not only the
latest technology and pampering amenities but an oversized balcony that
comes equipped with its own private Jacuzzi.


Meetings and events will be even more glamorous at the Eden Roc with the
creation of two new Pillar- less Ballrooms with an additional Rooftop
Terrace that can be tented if desired.  The state-of-the art ballrooms
featuring a combined total of more than 14,000 sq ft of glass wall
overlooking the Atlantic Ocean and Intracoastal Waterway. A lush rooftop
garden area with a chic ‘sky’ bar and guest services will be developed for
the main building, perfect for private functions and social gatherings.


The main pool at this stunning Florida beach resort will be redesigned
showcasing five new infinity-edge plunge pools overlooking the sparkling
Atlantic Ocean. A new full-service pool bar, poolside and beachside cabanas,
bi-level bungalows and recreational retail shop will be added. The second
pool and deck, located above the Beachside Bar & Grill will be resurfaced
and enhanced with landscaping and poolside cabanas. Additional reflecting
ponds and lush landscaping will also be added in the main pool area.  Three
brand new dining destinations have also been added to the resort.


The Destination Spa will be completely redone with a new 21,000 sq. ft.
layout and additional treatment Rooms, including poolside options, expanded
cardio/fitness facilities, and overall destination spa décor, theming and
programs. There will also be a new upscale retail shop, and the main dining
room will be revamped into a signature specialty restaurant.


The Bold New Eden Roc Renaissance Beach Resort & Spa will reopen it first
phase winter 2008 with 349 new guest rooms and suites. In its final phase, a
fabulous new tower boasting all oceanfront rooms and suites will open in
late 2008 with five-fixture bathrooms, oversized balconies with private hot
tub, and luxurious new bedding. The focal point of the Bold New Eden Roc
will be an oasis of pools, water features and gardens, threaded with
walkways and intimate seating areas. Three new restaurants will offer
exquisite dining options overlooking the Atlantic Ocean. A 21,000 sq. ft.
zen-like spa will offer the latest treatments and a state-of-the-art fitness
center.  Located in the heart of Millionaire’s Row on Miami Beach, Eden Roc
is situated between one of the world’s most famous beaches and the
Intracoastal Waterway.