Travelodge begins London Olympic development

Travelodge has opened the first hotel in its ambitious London development programme in readiness for the 2012 Olympic Games. The £60m hotel in City Rd, London, incorporates the grade II listed, former headquarters of Singer, the sewing machine manufacturer. The property is Travelodge’s largest hotel to date with 392 rooms.

Travelodge Chief Executive, Grant Hearn was joined by James Bidwell, Chief Executive of VisitLondon to officially open the hotel.

Grant Hearn said, “This is a great day for everyone at Travelodge. The hotel is a clear indication that the low cost budget hotel model works in the most premium of locations - to be able to stay in the heart of the city for under £30 is a strong statement to the consumer.  This hotel marks the start of our unprecedented programme of growth in London - we will be the biggest hotel brand by the time of the London Olympics.”

Travelodge’s 2012 development plan is to open 20 new hotels in the capital, adding 3,500 new rooms and creating 750 new jobs.

James Bidwell, Visit London, Chief Executive commented: “Since winning the bid for London 2012, the capital is a natural choice for major world-class events and then there are the transport developments such as St Pancras International opening in November, and Heathrow Terminal 5 in March next year. All of these developments improve the tourism fabric and infrastructure of the capital, including hotel development. Visit London is delighted to support Travelodge at the opening of their latest property in the capital.”


The new hotel has created 45 new jobs with 12 of these positions fulfilled through a new London ‘Back to Work’ initiative partnered by Travelodge and Job Centre Plus.  These 12 candidates were previously unemployed for up two years due to illness, family commitments or have suffered from a deprived social background. Abigail Sakouti, Dora Koroma and Sarah Adesilu recently graduated from the programme and joined Grant Hearn and James Bidwell to officially open the new hotel.