Flybe has announced the signing of a multi
million pound deal with LaSer UK that will see the launch of its brand new ‘Spend &
Fly’ Flybe MasterCard in January 2008.LaSer UK’s parent group comprises BNP
Paribas, Europe’s leading bank and Galleries Lafayette, France’s largest retailer.
In what is arguably one of the UK’s largest ever short haul airline credit card
deals, the long term contract seals Flybe’s partnership with LaSer UK (formerly
Creation Financial Services), one of the UKs leading providers of innovative credit
and customer programmes.
Upon launch, the Flybe MasterCard’s bold and sophisticated design will fully reflect
the Flybe brand and high value positioning, clearly defining the benefits to
consumers when choosing to travel with Flybe.
Upon signing for the Flybe MasterCard, members will - upon their first transaction -
automatically receive one free return flight anywhere on the Flybe network. The
credit card programme will be integrated with Flybe’s rewards4All frequent flyer
scheme and reward users for ongoing spending on the card.
For every £250 accrued on the Flybe MasterCard, members will receive one point and
once 16 points have been collected, members will receive further free return
flights. This equates to a free flight for every £4,000 spent, providing an even
faster point accelerator for rewards4all members!
Additional Flybe MasterCard benefits will include:
* Competitive rates
* Exclusive retail, partner and promotional offers
* Preferential alerts to Flybe’s flight and holiday promotions
* Dedicated Flybe MasterCard customer service line
The new chip and PIN credit card is Flybe’s latest product innovation, enhancing its
customer service offering and providing passengers with added value while also
helping to bolster Flybe’s ancillary revenue.
Says Mike Rutter, Chief Commercial Officer, Flybe: “The Flybe MasterCard is our
latest product innovation which directly benefits our customers and will also add
value to the company as a whole. In the same way that we have pioneered innovation
in other areas, the deal with LaSer UK sees us working with market leaders in
securing the best value for our customers.”
In added comment, Stephen Hunt, Managing Director - Cards & Loyalty, LaSer UK says:
“We are really excited by working with such a dynamic partner. Both businesses have
a strong marketing culture and leveraging our experience of creating uniquely
different customer programmes, we will create a fantastic customer offer. This deal
continues LaSer’s push into the co-branding market, where we are determined to
deliver exciting and different customer programmes.”
Mr Rutter adds: “We are constantly looking for ways to grow the Flybe brand and
directly respond to customer needs. The new credit card will do exactly this by
adding value to our existing customer service offering and setting us apart from
other low cost carriers.”