AMEX unveils destination website

4th Oct 2007

American Express Travel
is launching Local Color, a new travel information and planning
sitelet that allows visitors to easily and efficiently explore destination
content and plan for enriching travel experiences. Local Color aggregates
best-in-class destination content from three strategic partners—Lonely
Planet, IgoUgo, and Travel + Leisure—into one easily navigated,
searchable, and engaging experience.
  Through Local Color, American Express is leveraging each partner’s
expertise to provide valuable travel information on destinations all over
the world. Lonely Planet covers exclusive destination guides, Travel +
Leisure, published by American Express Publishing Company, contributes
articles about classic and up and coming destinations, and IgoUgo provides
insightful travel reviews and also helped build and hosts the site. The
content is combined with American Express Travel online tools, resources
and special offers for Card members to create a dynamic tool for travelers.
  In addition to destination-specific search capabilities, Local Color
provides information and reviews for specific hotels, attractions, and
restaurants in locations throughout the world. Created to be a true
one-stop, must-visit source for those planning a vacation, the site also
includes “Top Picks” lists compiled by well known editorial contributors
and certified American Express Travel specialists. “Top Picks” topics
include the best destinations for arts and culture, golf, scuba/snorkeling,
gaming and more.
  “Travelers are increasingly looking for ways to deepen their knowledge
through travel experiences that are unique and memorable,” said Audrey
Hendley, vice president of marketing, American Express Travel. “By bringing
to our customers tools like Local Color, we can help them create truly
personalized and unforgettable vacations.”
  In the coming months, American Express Travel plans to further enhance
the Local Color sitelet with the addition of exclusive vacations and double
Membership Rewards point promotions for American Express Card members.
Currently, Local Color users can easily return to American Express Travel’s
main web site to book enriching, often
exclusive vacations.


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