Travelocity improves partner marketing

Travelocity is using Salesforce Software-as-a-Service CRM to manage its partner marketing program and relationships with hotel chains, rental car companies, cruise lines and airlines. The centralized
solution allows Travelocity sales and marketing staff in North America and
Mexico to share information and collaborate on serving the needs of its
40,000 worldwide hospitality and services partners. Salesforce.com partner
Astadia deployed the Salesforce solution for Travelocity.
    Travelocity is one of the 35,300 companies of all sizes, industries and
geographies that comprised the salesforce.com customer base as of July 31,
2007. Revenue and subscribers will be recognized as the service is
delivered.
  “Our partner marketing group tripled in size over the last three years
as we have significantly grown our partner base. Before Salesforce, each of
our team members was using spreadsheets or various other methods to track
partner data, so we had no way of knowing all the activities in progress
and how we could improve our efforts,” said Markus Huber, director of
partner marketing at Travelocity. “It took us only three months to deploy
Salesforce and now we have all our critical business information right at
our fingertips.”
  “Everyone in our partner marketing organization uses Salesforce daily,
and we are gaining tremendous momentum,” added Huber. “The dashboards and
reporting features provide both our team and our executives greater insight
into our activities and successes, so we can see areas that may need
attention or a change in approach. In addition to giving us a way to manage
and share information, Salesforce is truly helping us optimize our business
processes.”
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