An Event Not To Be Missed!

7th Sep 2001

As we progress into the 21st century, technology is developing at an accelerating pace, affecting every aspect of our lives. These advances in technology have meant that applications (which only a few decades ago were unheard of) have not only become available to us. They are now a way of life.
The tourism industry is without a doubt a key player in the world of technology and e-commerce. Methods available for tourist`s to research and purchase their holidays are dramatically changing. Online research is all the rage.
On a daily basis technology travel companies are striving to find the most effective, user-friendly online services for their consumers.

Consumers can now use search tools online to pick destinations based on their budget. Reservations and bookings can be made with the click of a button.

With more and more travellers requesting easy access, up to the minute travel information, it has been estimated that by 2002, the percentage of European travel bought online will increase by 255% to $5.6 billion dollars. The growth in online package holidays is second only to the growth in online air sales.

This year, Amsterdam will be the chosen setting for the groundbreaking e-tourism event of the year. At this event, key players from the tourism industry will be present to meet, discuss and do business.  This first ever EyeforTravel e-Tourism event is the ultimate meeting place to discuss strategies and share ideas in this most competitive field.
Anyone who wants to retain their competitive edge in the tourism industry should attend.
The conference is being held at the Renaissance hotel in Amsterdam from October 15th - 16th. It promises to bring together senior executives from major tourism corporations so that pressing issues associated with the web can be discussed. Many of the major players have already shown an interest in speaking and attending. Companies such as Travelocity, Page, and the British Tourist Authority have confirmed that speakers will be representing them. For fuller listings of attending speakers, go to

Over 50 speakers will indeed be attending the event addressing key issues such as:

-The future roles and market share of the destination marketing organisations, agents and tour operators.

-Strategies and politics behind selling tourism online

-Commercial partnerships you need to make today to succeed tomorrow

-Importance of data mining and effective systems integration

-Content that sells


Rochelle Sommer will be directing this years event and feels that is absolutely critical for anyone involved in the industry to attend.
“If you are not at this year’s ground breaking e-Tourism event, you’re likely to miss out on the vital knowledge you will need to survive and succeed in the industry”

For more information, e-mail Rochelle Sommer, Event Director

[email protected]



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