Global Hyatt Corporation has selected Euro RSCG Worldwide as its new agency of record.Euro RSCG is Hyatt’s first-ever global agency. The agency’s scope of work includes creative development, media planning and media buying for all of Hyatt’s full-service brands (Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency and Hyatt), and Hyatt Gold Passport, on a worldwide basis, as well as other related work. The account will be based at Euro RSCG’s New York headquarters, with regional teams in Hong Kong and Zurich, where Hyatt has divisional offices.
“Our aim in shifting to Euro RSCG is to enable and execute our global brand strategy on a worldwide basis. Euro RSCG stood out based on their creative work, business insights, global capabilities and top management involvement.” said Tom O’Toole, Chief Marketing Officer, Global Hyatt Corporation.
Chicago-based Cramer-Krasselt continues as the agency for Hyatt’s fast-growing Select Hotels Group - which includes the Hyatt Place and Hyatt Summerfield Suites brands—as well as certain full-service marketing assignments in North America.
The new agency’s work is scheduled to debut in early 2008 at a budget level of approximately $30 million.