Virgin America inks major music deal

20th Sep 2007

Virgin America and VH1 have
partnered to offer domestic, on-demand music video library on the
next generation carrier’s New York, Los Angeles, San Francisco, Washington
DC and Las Vegas routes.
    The Virgin America-VH1 music video library, available on the
state-of-the- art Red(TM) inflight entertainment system, includes videos
from the most popular artists and genres featured on VH1 networks,
including Maroon 5, Shakira, John Legend, Lily Allen, Kelly Clarkson, Nelly
Furtado, Mika and many more. The inflight music library is expected to
expand to up to 50 music videos, including the “can’t be missed”
performances featured on VH1 Classic and VH1 Soul networks. Soon guests
will also be able to make music video playlists and preferences inflight
through Virgin America’s Red(TM) inflight entertainment system.”
  Virgin America is all about bringing a little fun back to flying and
music is a key component of this—from the soundtrack in our bathrooms to
the 3,000 free MP3 tracks featured on our in-seat entertainment system,”
said Charles Ogilvie, Director of Entertainment and Partnerships at Virgin
America. “VH1’s incredible catalog of music videos will take this to the
next level, by offering our guests a totally unique and fun onboard music
and entertainment experience.”
  All music videos are free of charge to every guest on every Virgin
America flight.”
  VH1 connects adult music lovers to the artists they love as well as to
acts new to the scene,” said Nigel Cox-Hagan, Senior Vice President,
Creative Group and Consumer Marketing, VH1. “Partnering with Virgin America
to offer our most popular videos and artists on-demand on Red(TM) is an
excellent way to extend our music mission and provide fans with the
opportunity to check out new artists and to hear and see music even at
35,000 feet.”


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