Travelodge plans website redesign

19th Sep 2007

Travelodge has today appointed twentysix London as its new digital
creative agency. The agency will start work immediately on overhauling
the design and site architecture of to help improve
conversion and developing new functionality, content and services to
attract brand new customers. 


Daniel Heale, Travelodge Marketing and Sales Director said: We are very
excited that twentysix London are now on board. We are looking forward
to working with them to grow our industry leading website even further.
Currently 85% of room bookings are conducted online, we would like to
increase this to at least 95% and offer customers a one-stop online
service where they can order everything they need for their Travelodge

“Throughout the pitching process twentysix London demonstrated strategic
understanding and genuine passion for our business and delivered some
truly innovative ideas for helping us to attract new customers ”



Ian Anderson, twentysix Business Development & Corporate Director
comments: “Eighty five per cent of Travelodge bookings are made via its
high-volume transactional website which lies at the core of its business
model. We are delighted that, having looked at our credentials and the
work we deliver for our clients, Travelodge has entrusted this major
undertaking to us and charged us as the guardians of their enormously
important customer gateway. It’s a role we will undertake with care and
one which will allow us to develop their site both functionally and
aesthetically to realise their online ambitions.”


Travelodge drive over five million reservations through their website
each year and attract over half a million users every week. It has over
one million registered members and has launched an online travel
insurance service.  In the lead up to Christmas, the hotel chain will be
opening ten new hotels across the UK.



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