Lufthansa in environmental drive

SWISS and Lufthansa are providing customers with a further platform to help
protect the environment

Both airlines have teamed up with Swiss non-profit organisation
“myclimate” to offer voluntary carbon offset option. SWISS customers can
now choose to offset the carbon dioxide emissions caused by their air
travel, by calculating these when booking online at SWISS.COM/UK and
paying a corresponding amount to the Swiss-based “myclimate” foundation.

 

SWISS now offers its customers a simple option for voluntarily
offsetting the carbon dioxide (CO2) emissions caused each time they
travel, by paying a corresponding amount along with their air fare. The
additional amount is paid to the reputed Swiss-based myclimate
foundation, SWISS’s partner in providing the new option, which will
invest it in climate protection projects elsewhere that have been
selected by SWISS and meet the highest quality standards. In doing so,
the foundation ensures that the investment will save the same amount of
CO2 emissions as are generated by the customer’s air travel.

 

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The projects selected by SWISS for its customers’ carbon offset amounts
comply with internationally-agreed criteria and have been awarded the
Gold Standard, currently the highest seal of approval for carbon offset
undertakings. The Gold Standard sets criteria that have been devised by
the WWF and other international environmental organisations, and
guarantees that the projects concerned fulfil the highest sustainability
criteria in both environmental and social terms.

 


Technological innovations reap their rewards

“Acting responsibly towards the environment is an integral part of our
corporate culture,” says SWISS CEO Christoph Franz. “And by offering our
customers the option of contributing to specific climate protection
projects, we’re adding a further dimension to our environmental
endeavours.”

 

SWISS has been cutting its CO2 emissions since the company was formed.
This has been achieved by various means, including reducing aircraft
weight. SWISS is currently replacing all the conventional seats on its
European Airbus fleet with new and lighter models made of carbon fibre.
The high-tech seats are not only more comfortable; they also save weight
and thus reduce fuel consumption and associated CO2 emissions. A weight
saving of one kilo on each of its short-haul Airbus flights will lower
SWISS’s annual CO2 emissions by 16 tonnes. So the new seats are an
excellent investment in customer, economic and ecological terms.

 

World air transport currently accounts for 1.6 per cent of global
greenhouse gas emissions but as a growth industry, aviation must
continue to enhance its energy efficiency. SWISS already has one of the
lowest fuel consumption levels of any airline: last year, the carrier
consumed an average of 3.8 litres of kerosene for every 100
passenger-kilometres. This is a 16 per cent improvement since 2002
alone.

 

Lufthansa, too, now offers its customers the option of contributing to
specific climate protection projects, also in collaboration with
myclimate.


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