LateRooms.com has joined forces with VisitBritain to bring its star ratings
system in line with Britain?s national tourism agency.
The late availability hotel specialist is the first online site to use the
official national classification system to rate its hotels, bed and
breakfasts and guest houses. This will ensure customers know the standards
of quality they can expect when making a reservation and will cut down on
confusion over the type of accommodation being booked.

Information about accommodation for leisure and business visitors ? checked
by VisitBritain’s independent assessors and awarded between one and five
stars ? will be fed into LateRooms’ own hotels database, ensuring that the
information appearing on its site is consistent and regularly updated.

Initially, VisitBritain has checked over 2,500 of LateRooms’ hotels with a
VisitBritain or AA star rating according to the industry?s new common
standards classification system. Hotels not currently assessed by either
organisation will remain on LateRooms’ site but will be rated as
self-classified. Customers interested in this type of accommodation will be
able to make use of LateRoom?s extensive customer review information to see
how other guests assessed the property.

“The quality of your accommodation can make or break your time away,” said
Jeremy Brinkworth, general manager of quality at VisitBritain.
“Holidaymakers need to know what type of accommodation they are booking and
therefore what they can expect when they arrive, regardless of how they
book. LateRooms is leading the online travel industry by working with us on
this project.”

“We’re constantly looking at how we can provide a better service to our
users and our link up with VisitBritain is a major step forward for us,”
said Chris Allen, CEO at LateRooms. “Over the last few months we?ve been
working closely with the organisation and our accommodation providers in
order to minimise the gap between expectation and reality for people making
late availability bookings online.”
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