Abu Dhabi has signed to a unique two-year agreement to become World
Market’s official Premier Partner for 2007 and 2008 in a move that
underlines the Gulf emirate’s commitment to Britain’s top travel
show and to
building its profile in the UK and wider European market.
The capital of the United Arab Emirates, Abu Dhabi has emerged as one
world’s most rapidly developing destinations in recent years
government’s decision to promote tourism as a key priority sector in
Voted the World’s Leading New Destination at last year’s World
Awards, Abu Dhabi plans to build on this success by capitalising on
outstanding natural and cultural attractions, as well as enhancing and
diversifying its tourism infrastructure for the future.
The Abu Dhabi Tourism Authority (ADTA), formed in 2004, has set a
more than doubling annual visitor numbers from 1.35 million last year
over three million by 2015.
The ADTA will use the platform of its Premier Partner sponsorship to
promote the philosophy of Abu Dhabi, as a destination attractive to
discerning up-market travellers. Besides year-round sunshine, fine
and excellent facilities for leisure, sport, shopping and dining, the
emirate offers an authentic taste of traditional Arabian culture and
outstanding natural beauty, including vast tracts of spectacular
desert dunes, green oases and miles of pristine sandy beaches.
The ADTA will also use its Premier Partner status to showcase Abu
ambitious plans to expand and diversify its tourism facilities,
increase in hotel capacity from 10,000 to 25,000 rooms by 2015. Many
these new hotels will be in specially designated development zones
incorporating residential, commercial and recreational and cultural
facilities, including the Saadiyat Island mega-project adjacent to Abu
There are also plans for a number of landmark stand-alone projects
hotels to desert retreats, island eco-resorts and other niche
throughout the emirate, as well as attractions such as several
championship golf courses and a new Formula 1 circuit to host the Abu
Grand Prix from 2009.
The ADTA emphasizes that the paramount consideration in all these
developments will be to focus on world class quality and on
aesthetic, cultural and environmental harmony.
Fiona Jeffery, Chairman of World Travel Market said that she is
“Abu Dhabi is almost an untouched paradise but it is also rapidly
as an impressive centre of culture and cosmopolitan chic. The ADTA’s
cultural quest to ‘honour the past and celebrate the future’
perfectly with the continual development of World Travel Market.”