Trinidad & Tobago retains UK PR team

The Tourism Development Company of Trinidad & Tobago has appointed
Fleishman-Hillard’s dedicated Travel & Tourism Division to drive PR activity in
the UK & Ireland from September 2007. The FH team has been briefed to implement a media relations programme supported by
trade and consumer campaigns. Projects will include publicising the current ‘Take
Time Out’ trade campaign and maximising media opportunities from the legendary
Trinidad & Tobago stand at World Travel Market, 12-15 November 2007.  FH will also
be working with the TDC to publicise the extensive annual calendar of events that
take place on the islands, including Carnival 2008 on Trinidad and The Tobago Jazz
Festival.

Through an integrated and strategic communications programme FH will help the TDC to
position the islands of Trinidad & Tobago as ‘The True Caribbean’. Part of this
strategy will include hosting an extensive visiting journalist programme.

 

Nova Alexander, Manager (UK, Ireland, Benelux & Nordic) Tourism Development Company
of Trinidad & Tobago, commented: “The islands of Trinidad & Tobago offer a diverse
and truly Caribbean holiday proposition which FH’s extensive destination PR
experience will help us to effectively communicate to the media and, in turn, our
target audiences.”
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