Abu Dhabi inks two-year WTM deal

Abu Dhabi has signed to a two-year agreement to become World Travel
Market’s official Premier Partner for 2007 and 2008 in a move that
underlines the Gulf emirate’s commitment to
building its profile in the UK and wider European market.The capital of the United Arab Emirates, Abu Dhabi has emerged as one of the
world’s most rapidly developing destinations in recent years following the
government’s decision to promote tourism as a key priority sector in its
diversification strategy.

Voted the World’s Leading New Destination at last year’s World Travel
Awards, Abu Dhabi plans to build on this success by capitalising on its
outstanding natural and cultural attractions, as well as enhancing and
diversifying its tourism infrastructure for the future.

 

The Abu Dhabi Tourism Authority (ADTA), formed in 2004, has set a target of
more than doubling annual visitor numbers from 1.35 million last year to
over three million by 2015. 

 

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The ADTA will use the platform of its Premier Partner sponsorship to help
promote the philosophy of Abu Dhabi, as a destination attractive to more
discerning up-market travellers. Besides year-round sunshine, fine hotels
and excellent facilities for leisure, sport, shopping and dining, the
emirate offers an authentic taste of traditional Arabian culture and
outstanding natural beauty, including vast tracts of spectacular unspoiled
desert dunes, green oases and miles of pristine sandy beaches.

 

The ADTA will also use its Premier Partner status to showcase Abu Dhabi’s
ambitious plans to expand and diversify its tourism facilities, including an
increase in hotel capacity from 10,000 to 25,000 rooms by 2015.  Many of
these new hotels will be in specially designated development zones
incorporating residential, commercial and recreational and cultural
facilities, including the Saadiyat Island mega-project adjacent to Abu Dhabi
city.

 

There are also plans for a number of landmark stand-alone projects from city
hotels to desert retreats, island eco-resorts and other niche developments
throughout the emirate, as well as attractions such as several additional
championship golf courses and a new Formula 1 circuit to host the Abu Dhabi
Grand Prix from 2009.

 

The ADTA emphasizes that the paramount consideration in all these
developments will be to focus on world class quality and on maintaining
aesthetic, cultural and environmental harmony. 

 

Fiona Jeffery, Chairman of World Travel Market said that she is delighted at
the partnership.

 

“Abu Dhabi is almost an untouched paradise but it is also rapidly emerging
as an impressive centre of culture and cosmopolitan chic. The ADTA’s
cultural quest to ‘honour the past and celebrate the future’ synergises
perfectly with the continual development of World Travel Market.”
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