Flybe announces the launch of a new brand advertising campaign which will run throughout the month of September and will focus on the airline’s brand positioning and key consumer benefits following the acquisition of BA Connect earlier this year.The £1.5 million campaign will run across national and regional press, digital and email channels, with the primary objective of driving more people to its re-designed website and increasing flight sales.
The strapline for the campaign is ‘Think Flybe, think…no compromises’ it focuses on four key messages:
Flybe offers great value low-cost fares but doesn’t compromise on high frequency schedules and range of UK destinations.
Flybe offers great value low-cost fares but doesn’t compromise on its Business Traveller offering.
Flybe offers great value low-cost fares but doesn’t compromise on providing the only low cost Frequent Flyer programme which is open to all passengers on all flights.
Flybe offers great value low-cost fares but doesn’t compromise on its commitment to sustainable aviation.
Along with its new brand campaign, Flybe has also revealed a new-look website at flybe.com. The re-design has been handled in-house by Flybe and sees the airline adopting a fresher, bolder look in-line with its external customer advertising and email communications post the BA Connect acquisition.
The new site is being rolled out in a two-phase approach with the first phase including a re-designed homepage, which will be followed by the launch of the customer accounts pages and booking pages at the end of the week.
Says Mike Rutter, Chief Commercial Officer Flybe: “We’ve undergone a period of significant change over the past few months. We feel it’s now time to let our customers know about our enhanced customer service offering and expanded route network, while reassuring them about our commitment to providing a quality service and maintaining value for money low-cost fares.
“With over 80% of all bookings made online at flybe.com, it’s important that our website reflects our brand and our services. Our re-designed website and new brand campaign will play a key role in informing the travelling public of the considerable benefits of flying with Flybe.”