Caribbean Sun Airlines is to re-launch by the end of 2007, significantly upgrading its fleet and service capabilities.Caribbean Sun Airlines Announces Re-Launch ; South Florida-Based Carrier Plans Winter 2007 Return to the Skies with Boeing 737 Aircraft and a Fresh New Logo
Caribbean Sun plans to return to the skies utilizing Boeing 737 jet aircraft - previously Caribbean Sun operated a fleet consisting solely of 37-seat Dash-8 turboprop aircraft.
Recruitment efforts toward hiring new pilots will begin in the coming weeks.
Caribbean Sun’s re-launch follows a comprehensive six-month re-structuring program to identify new growth opportunities in air travel and re-focus operations for greater profitability. Re-launch plans are subject to regulatory approvals from the U.S. Department of Transportation (DOT) and the Federal Aviation Administration (FAA). Details concerning Caribbean Sun’s corporate leadership, new route structure and other operational issues will be disclosed following receipt of all government regulatory approvals.
To emphasize the airline’s new launch, Caribbean Sun has introduced a completely new brand identity. Developed by Aerobrand, Inc. ( www.aerobrand.net ), a highly specialized brand strategy and design firm exclusively focused on the world of airlines and aerospace, the new design centers on the stylized image of a pineapple when viewed from overhead.
A universal symbol of hospitality espousing Caribbean Sun’s commitment to superior customer service, the pineapple illustrated from the overhead perspective also embodies the image of the sun, providing a fresh spin on the airline’s original corporate identity.
The choice of new colors is equally significant with the blue used for the lettering representing optimism, confidence and trust, and the green and yellow of the burst representing warmth and energy.